Saleslink Rep Firm

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Become a Whirlpool Dealer

Thank you for reaching out for information regarding the Whirlpool Hardware Appliance Program. Whirlpool’s business model in the hardware channel is structured as a retail program, where the primary focus is on supporting dealer sales directly to end users, often catering to “take with” or urgent customer needs. Through this program, dealers establish themselves as a destination for high-quality appliances.

 

To access Whirlpool branded appliances, including Amana, Whirlpool, and Maytag, dealers must maintain an active Whirlpool account. This requires displaying a minimum of 13 appliances on the sales floor and an initial order of 23 pieces (13 for display and 10 for backstock).

Whirlpool Direct Program Requirements

13-Piece Destination Assortment Requirement

Whirlpool Product Catalog