The KitchenAid appliance program business model in the hardware channel is the same as the Whirlpool appliance program; a retail program where the primary dealer sale is to end user, and the dealer is recognized as a destination for appliances.
Below are the requirements for selling KitchenAid appliances:
- A minimum of 6 KitchenAid units on display, 4 of which must be displayed in an appropriate vignette (approved customer cabinets or KitchenAid factory display is required in order to properly showcase the brand’s innovative products)
- Minimum Dollar Requirement = $8,000 or more annually
- Dealer cannot deliver products beyond 150-mile radius of their displaying store location
- New KitchenAid Dealers Receive a 20% discount on display appliances
To get suggested models to display or more information on the KitchenAid program please contact your Saleslink representative with any questions or email whirlpool@saleslinkco.com .
Click Here to Connect with a Whirlpool Specialist!
1 Vendor
3 National Appliance Brands
Equals Instant Appliance Destination
