KitchenAid Appliance Program
The KitchenAid appliance program business model in the hardware channel is the same as the Whirlpool appliance program; a retail program where the primary dealer sale is to end user, and the dealer is recognized as a destination for appliances.
Below are the requirements for selling KitchenAid appliances:
- A minimum of 6 KitchenAid units on display, 4 of which must be displayed in an appropriate vignette (approved customer cabinets or KitchenAid factory display is required in order to properly showcase the brand’s innovative products)
- Minimum Dollar Requirement = $8,000 or more annually
- Dealer cannot deliver products beyond 150-mile radius of their displaying store location
- New KitchenAid Dealers Receive a 20% discount on display appliances
Please contact whirlpool@saleslinkco.com or your local Saleslink representative with any questions.
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1 Vendor
3 National Appliance Brands
Equals Instant Appliance Destination
