Dear Whirlpool Dealers,

The 2025 Q2 Quarterly Dealer Guide is attached below. This guide includes a quarterly focus, with information regarding New Destination Assortment, Core Back Stock Inventory Advantages, and Expanded Hardware Models. The guide provides you with tools to best manage your Whirlpool appliance business.

If you have any questions or would like to discuss your Q2 strategy with our team, don’t hesitate to reach out to us at whirlpool@saleslinkco.com

Duress Purchase – Back Stock 

Core Back Stock Inventory Advantages 

  • Cater to duress purchase customers
  • Helps compete with online special-order purchases
  • Better margin opportunities with core hardware items which in most cases are duress items

May is Maytag Month

Core & Expanded Hardware Price Sheet Models

  • Where space permits, increase floor models to display step up models within each category
  • Better margin opportunities and shortest lead times with core and expanded hardware models

Please contact whirlpool@saleslinkco.com or your local Saleslink representative with any questions.

Hardware Dealer Guide PDF 

Click Here to Connect with a Whirlpool Specialist for Assistance to Grow your Appliance Business!

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