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What is a Manufacturer’s Representative?

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You’ve probably heard the term ‘manufacturer’s reps’ tossed around quite a bit in retail, but you may not be clear on what their purpose is within the industry. These independent sales agents, from companies like Saleslink, can be extremely helpful for manufacturers and retailers alike.

Who They Are

Manufacturer’s representatives are independent sales agents. As the name suggests, they act as representatives of a manufacturer that does not have an in-house sales team.

What They Do

Manufacturer’s reps, either acting as individuals or as part of a sales agency like Saleslink, sell a manufacturer’s goods to retailers and wholesalers. The rep, also known as an independent sales rep, works on commission, receiving a small portion of the sale.

These sales agents typically represent a single industry, working for several manufacturers who sell a similar product but who are not competing with each other. For example, Saleslink works with hardware manufacturers.

Why They’re Important

Manufacturer’s representatives work for manufacturer’s who don’t have their own sales team. They can also be hired when a manufacturer wants to explore a new market, has a new product to introduce, or when it is more cost-effective than using the company’s own employees.

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